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October 15, 2024

Can Sure Shot Reduce The Effects Of Alcohol? Clinical Studies Look Promising

This alcohol reducing supplement could be a game-changer. Can an over-the-counter product help you avoid the dreaded effects of a night out on the town, or is it just another supplement making big promises? That’s the question facing Sure Shot, a product based on clinical trials which have shown a reduction in the effects of alcohol consumption. With so many supplements on consumer shelves, however, is Sure Shot full of marketing hype or has the brand cracked the code to make social drinking less punishing the next morning? Originally launched as Safety Shot, Sure Shot has positioned itself as the world’s first clinically proven product to lower blood alcohol content (BAC) faster than the body can do on its own. Jarrett Boon, the company’s CEO, describes it as a "revolutionary solution for those who want to enjoy social drinking while maintaining control over their alcohol intake." In theory, Sure Shot allows users to feel better faster and continue their night without the usual effects of overindulgence. Changing the product name from Safety Shot to Sure Shot reflects more than just a rebranding strategy. Rather, it’s meant to assure customers of the product’s efficacy, says Boon. "The new name reflects the trust we want the public to have in our product. It correlates with our mission to assure consumers of the results they can expect," he says. Boon also believes the product will inspire greater awareness of consumption habits. "We saw a gap in the functional beverage space, and in parallel, the spirits industry, for a product that promotes responsible drinking habits and focuses on overall wellbeing," Boon explains. Sure Shot The Science Behind the Clinical Trials Unlike many of its competitors, Sure Shot leans heavily on its clinical research to set itself apart. David Sandler, the company’s COO and co-inventor, points to a double-blind, placebo-controlled study on human participants using a fully-formulated product taken orally, an approach rarely replicated in the world of alcohol harm research. “With human trials, there are specific limitations with respect to the level of alcohol that can be safely consumed in a study,” says Sandler. However, Sure Shot’s competitors, says Sandler, employed less thorough methods in their studies. Some researched efficacy by injecting ingredients into the bloodstream of intoxicated rats or by testing on humans but with a single ingredient rather than a properly dosed formula. Sure Shot’s study showed that the product’s effects could be detected in as little as 30 minutes through both breathalyzers and blood tests, as well as subjective reports from participants. According to Sandler, the product works by speeding up the body’s natural processes for breaking down alcohol and removing toxins. Sure Shot’s journey from concept to market has not been an easy one, says Sandler "We have been working on Safety Shot, now Sure Shot, for nearly a decade during which time we conducted more than 50 mini-trials using breathalyzers on several hundred participants across varying ages and demographics," he explains. Sandler says they faced significant challenges in getting the formula right, including balancing the dose requirements of each ingredient, making the product palatable, and ensuring the formula would work across all types of alcohol and consumption levels. "This process took several years until we found a solution that worked on 100% of the people we tested," he adds. The new branding includes deep blue hues and a comic book aesthetic. Sure Shot Visual Rebranding for Marketing Positioning and Brand Storytelling" Amalgam, in partnership with Stout Design, led the product’s repositioning and rebranding efforts. “The new strategy centers on Sure Shot's mission to pioneer innovative functional beverages, pledging to explore cutting-edge advancements and create a unique market category,” says Ned Wallroth, founder of Amalgam and Fractional CMO for Sure Shot. Wallroth wanted to create “a bold brand world inspired by pop art and comic strip elements” to capture the “punch that Sure Shot delivers,” he says. Sure Shot’s vivid aqua color and comic book aesthetic aligns with its perceived super powers; to wit, a drink that combats alcohol’s downsides. “We believe our product rescues people from the adverse effects of alcohol consumption. Our new ‘superhero-like’ branding aligns with this approach, and communicates the functionality of our product to allow for a quick recovery, leaving consumers feeling dramatically better, faster,” says Jordan Schur, Sure Shot President. The new branding likely appeals to younger drinkers such as college students, professionals, and anyone looking to speed up their recovery after a night out. Sure Shot is available in 4-ounce bottles and will become available in powder stick packs in November. Recognizing that portability is crucial, these formats give consumers more flexibility which will boost not just sales but the likelihood of usage. The brand's storytelling weaves in superhero themes. Sure Shot What’s Next for Sure Shot As for Sure Shot's next move, Schur says the company’s long-term vision is to roll out wellness-focused beverages in various categories including energy drinks. "We believe the global mentality is increasingly focused on wellness, and we are committed to offering a range of functional products that prioritize health," he says. The brand is also eyeing international expansion, with plans to move beyond U.S. convenience and liquor stores into big-box retailers, hotels, restaurants, and bars worldwide. The true measure of Sure Shot's success will come as consumers put it to the test. If it delivers on its bold promises, it could become a game-changer in morning-after relief.

October 15, 2024

Safety Shot Announces Comic Book-Inspired Rebrand as Sure Shot

On Oct. 9, Safety Shot (Jupiter, FL) announced a complete brand overhaul including a new name, Sure Shot. The company is known for its eponymous dietary supplement that stops the negative effects of alcohol before they start. Sure Shot partnered with full-service marketing agency Amalgam on the rebrand. “We created a bold brand world inspired by pop art and comic strip elements, capturing the dynamism and punch that Sure Shot delivers through its innovative promise,” said Ned Wallroth, founder and fractional CMO of Amalgam. According to the company, the new strategy centers on Sure Shot’s mission to pioneer the world’s most innovative functional beverages, pledging to explore cutting-edge advancements to create unique market opportunities. As the only clinically proven alcohol reducer, Sure Shot aims to establish itself as the sole occupant of this space “stopping the morning after before it starts.” The rebrand comes about a month after a double-blind, randomized, placebo-controlled study from the Center for Applied Health Sciences that proves Sure Shot’s formula “demonstrated remarkable and statistically significant results in various measures related to alcohol consumption and the subsequent rapid reduction of blood alcohol content by supporting the metabolism of alcohol,” the company stated. “We could not be more pleased to introduce the new and improved Sure Shot look to the world,” said Sure Shot CEO Jarrett Boon. “This rebrand marks an exciting new chapter for the company as we embrace a bold identity that communicates our powerful innovation and revolutionary solution to the masses. Our rebrand isn’t just about aesthetic; it represents the evolution of the brand, which has seen exponential growth in its first year, and our commitment to where we see Sure Shot in the future.” The rebrand also includes the debut of 4-oz. bottle sizes and on-the-go powder sticks. For more information, visit www.sureshot.com.

October 13, 2024

Hangover-busting' supplementary drink targets European growth

Hangover cure? Apparently so as one US start-up claims the consequences of a heavy night could be resigned to the past for Europeans, should the brand debut on this side of the pond. Following a brand overhaul – including a new name – Sure Shot, formerly Safety Shot, is touted by its president Jordan Schur as the next big thing in drinking culture. “This brand is really about a movement in culture, it’s a lifestyle we’re promoting and actively creating a new approach to how people drink and manage their lifestyles in a healthier way,” he says. The product launched in the States, under its original name, towards the end of 2023 and reportedly sold out. It contains a blend of vitamins, minerals, and botanical ingredients that, Schur claims, are natural and have been specifically formulated to combat the effects of alcohol consumption in as little as 30 minutes – including cognitive function, wellbeing, and even lower blood alcohol levels. “It’s hard for people to believe they can drink a product that’s good for them, that is also natural and lowers blood alcohol levels rapidly,” he says. But how does it work? Schur is quick to shroud the product with secrecy, making clear there are formulation protections in place to prevent competition from using the recipe. However, chief operating officer and co-inventor David Sandler gives a vague description of its workings. “It works in a few different mechanisms,” he says. “There’s no one fix to everything, it’s like allergy medicine – no single ingredient [we researched] was likely to be able to solve the increase of alcohol and how you feel the next day. It’s taken years to develop.” How does it feel using the product as a drinker? “It first helps to improve focus and cognition. You start to feel like you’re coming round,” continues Sandler. “We’ve put ingredients in [the product] that reduce the alcohol from being absorbed after you’ve been drinking. It will reduce the amount of alcohol that you’re assimilating. We’ve included ingredients that help to break down alcohol faster.” The ingredients used are all “GRAS” (Generally Recognized As Safe) ingredients, they both say, with confidence that they are natural. Other ingredients in the drink are claimed to combat the negative side effects of alcohol post-consumption, such as a build-up of toxins, fatigue, and even headaches. “Nobody believes it,” Sandler says when asked if it’s real. “I didn’t when I was introduced to the original concept. It’s never been done before. When a first happens, nobody ever believes it.” But Schur has confidence that consumers’ lack of faith won’t be an issue. “We don’t have to worry about that, people will drive [a great distance] to a destination for something they want.” Of course, Sure Shot has science to back its credentials. The business recently published the results of a double-blind, placebo-controlled test that focused on the effects of alcohol before and after Sure Shot’s consumption. Blood alcohol levels were tested by researchers every 30 minutes after alcohol was consumed, with breathalyzer tests also included. A reduction in blood alcohol levels was noted, as well as test participants reportedly feeling better after taking Sure Shot. The science of hangovers is not fully understood, however. Some scientists have therefore thrown doubt on the efficacy of Sure Shot. Though in a world where younger adult drinkers are consuming less alcohol or none at all, questions about the longevity of a product like Sure Shot must also be called into question. Again, Schur doesn’t seem phased by this. “You still have [young adults] walking out of clubs at three in the morning and buying breathalyzers and then taking our product and going from slurring to being [more competent] in 30 minutes.” This type of activity is already making the rounds on social media, he says, adding while there may be a reduction in the number of people drinking, there is no doubt alcohol consumption won’t be disappearing any time soon. With this, Schur outlines expansion plans for the sub-one-year-old business. “We are expanding in Europe and China,” he says. “We’ve had a lot of middlemen and distributors asking to buy containers of these things and we’re going to start fulfilling these orders and expand.” The business is “well-capitalized” to grow quickly, with Schur confident his product could be on the shelves of convenience stores and supermarkets in multiple territories within a matter of weeks or months, rather than years.

October 9, 2024

Safety Shot, the world's first clinically proven alcohol reducer, rebrands as Sure Shot and unveils a bold new look, focusing on 4-ounce bottles and powder stick packs

The Rebrand, Led by Amalgam, Is Inspired by Comic Book Like Art to Embody the Product's Powerful and Transformative Functionality JUPITER, Fla., Oct. 9, 2024 /PRNewswire/ -- Safety Shot, Inc. (Nasdaq: SHOT) (the "Company"), the revolutionary dietary supplement dedicated to stopping the negative effects of alcohol before they start, announced a significant transformation with a complete brand overhaul and a new name: Sure Shot. The rebrand features a fresh new look, as well as a newly improved taste, that underscores the powerful impact of this game-changing product and marks the debut of 4-ounce bottles and on-the-go powder stick packs in the market. Sure Shot partnered with Amalgam, a full-service agency known for building bespoke teams of marketing experts with a proven track record of growing brands. Amalgam helps both established companies and startups define, refine, and express a distinctive position in their markets. Amalgam led the repositioning and rebranding efforts in partnership with Stout Design. The new strategy centers on Sure Shot's mission to pioneer the world's most innovative functional beverages, pledging to explore cutting-edge advancements and create a unique market category. As the only clinically proven alcohol reducer, Sure Shot aims to establish itself as the sole occupant of this space, stopping the morning after before it starts. "We created a bold brand world inspired by pop art and comic strip elements, capturing the dynamism and punch that Sure Shot delivers through its innovative promise," said Ned Wallroth, founder of Amalgam, who also serves as Fractional CMO for the brand. To coincide with the rebrand, Sure Shot will debut 4-ounce bottles and on-the-go powder stick packs – both portable, compact and convenient forms of its innovative formula – designed for easy on-the-go use, to ensure that customers can enjoy the benefits of Sure Shot's groundbreaking formula wherever they are. The 4-ounce bottles ($5.99) and powder stick packs (coming soon) will be available for purchase in convenience stores and liquor stores across the United States where Sure Shot is sold. "We could not be more pleased to introduce the new and improved Sure Shot look to the world," said Sure Shot CEO Jarret Boon. "This rebrand marks an exciting new chapter for the Company as we embrace a bold identity that communicates our powerful innovation and revolutionary solution to the masses. Our rebrand isn't just about aesthetic; it represents the evolution of the brand, which has seen exponential growth in its first year, and our commitment to where we see Sure Shot in the future." The rebrand announcement comes just about a month after the brand released new clinical data that proves the formula's efficacy in rapidly and dramatically reducing BAC and unwanted effects of alcohol. The double-blind, randomized, placebo-controlled study evaluated the acute impact of the Sure Shot formula on consumer's Blood Alcohol Content ("BAC"), successfully demonstrating remarkable and statistically significant results in various measures related to alcohol consumption and the subsequent rapid reduction of BAC by supporting the metabolism of alcohol. For more information about Sure Shot, please visit www.sureshot.com and follow on social @sureshot (alt of @drinksureshot) About Sure Shot, Inc. Sure Shot, Inc. a wellness and dietary supplement company dedicated to the promotion of responsible drinking, has developed Sure Shot, the first patented wellness product on Earth that lowers blood alcohol content by supporting its metabolism, while boosting clarity, energy and overall mood. Sure Shot is available for purchase online at sureshot.com and Amazon. The Company is introducing business-to-business sales of Sure Shot to distributors, retailers, restaurants and bars throughout 2024. Forward-Looking Statements This press release includes certain disclosures that contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 about us and our industry that involve substantial risks and uncertainties. All statements other than statements of historical facts contained in this press release, including statements regarding Sure Shot's ability to develop and commercialize a product that lowers blood alcohol content, the timing, progress and results of non-clinical studies and clinical trials, including our product development plans and strategies, Sure Shot's future results of operations or financial condition, business strategy and plans, and objectives of management for future operations, are forward-looking statements. In some cases, you can identify forward-looking statements because they contain words such as "anticipate," "believe," "contemplate," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "should," "target," "will," or "would" or the negative of these words or other similar terms or expressions. Forward-looking statements are based on Sure Shot's current expectations and are subject to inherent uncertainties, risks and assumptions that are difficult to predict. Factors that could cause actual results to differ include, but are not limited to, our ability to comply with applicable U.S. and foreign laws, rules, and regulations, product liability claims, our ability to develop and market Sure Shot and the risks and uncertainties that are described more fully in the section titled "Risk Factors" in Sure Shot's quarterly report on Form 10-Q for the fiscal quarter ended June 30, 2024, filed with the Securities and Exchange Commission on August 14, 2024, and its other filings with the Securities and Exchange Commission. Forward-looking statements contained in this press release are made as of this date, and Sure Shot undertakes no duty to update such information except as required under applicable law. SOURCE Sure Shot

August 12, 2024

Safety Shot Announces Powerful Data Analysis From Recent Clinical Trial Confirming Dramatic Reduction of Blood Alcohol Content

JUPITER, Fla., Aug. 12, 2024 /PRNewswire/ -- Safety Shot, Inc. (Nasdaq: SHOT) (the "Company"), the revolutionary wellness and dietary supplement company dedicated to the promotion of responsible consumption of alcohol, announces significant new findings from a recent clinical trial conducted at The Center for Applied Health Sciences ("CAHS"). The double-blind, randomized, placebo-controlled study evaluated the acute impact of Safety Shot on consumer's Blood Alcohol Content ("BAC"), successfully demonstrating remarkable and statistically significant results in various measures related to alcohol consumption and the subsequent rapid reduction of BAC. The study found that within 30 minutes [of the consumption of Safety Shot], monitored participants reported a highly significant drop in BAC and peak changes in several of the markers responsible for the metabolism of alcohol. Participants between the ages of 24 and 46 with bodyweight ranging between 95 and 225 lbs. showed a dramatic and remarkable difference of 30%-50% faster in the rate at which alcohol was reduced and cleared from the body with the consumption of Safety Shot over the placebo. Participants continued to see measurable drops in successive 30-minute increments, indicating Safety Shot's proprietary blend of vitamins, minerals and botanical ingredients is clinically proven as the world's first formula to aid in the rapid reduction of alcohol within the body. "This marks a significant change in consumer behavior by providing a safer experience to consume alcohol, as well as better controlled drinking habits to allow for a healthier and more enjoyable environment for the consumer. We are thrilled to finally share the news that after nearly a decade of research and development, our study has successfully confirmed what we have seen in many of our own non-clinical trials," said Chief Operations Officer and co-inventor, David Sandler. "These results are revolutionizing the wellness space as we continue to pioneer the world's most innovative functional beverages," continued Sandler. Key Findings: Breath Alcohol Content: Safety Shot proved to consistently lower breath alcohol content at all measured time points compared to the placebo. Blood Alcohol Content: The study found significant improvements in BAC in the area under the curve (AUC) and maximum concentration (Cmax) for ethanol, acetaldehyde, and aldehyde dehydrogenase levels, favoring Safety Shot. Physical Results: Trial participants reported significantly less head discomfort, reduced fatigue, increased energy levels, improvements in concentration and reduced feelings of tiredness at multiple time points throughout the study. These groundbreaking findings indicate Safety Shot's efficacy in supporting user metabolism to reduce BAC and ultimately enhance subjective feelings of well-being and physiological responses post-alcohol consumption. The study's results are currently being compiled into a manuscript, which will be submitted to a biomedical journal for peer review and publication. Dr. Tim Ziegenfuss, CEO of CAHS stated, "These results are highly encouraging, showcasing Safety Shot's potential as a beneficial supplement for individuals consuming alcohol. The observed reductions in breath and blood alcohol levels, along with the improvements in subjective feelings and physiological measures, highlight the promise of Safety Shot in supporting better outcomes in post-alcohol consumption." For more information about Safety Shot and the full details of the study, please visit www.drinksafetyshot.com. About Safety Shot, Inc.Safety Shot, Inc. a wellness and dietary supplement company dedicated to the promotion of responsible drinking, has developed Safety Shot, the first patented wellness product on Earth that lowers blood alcohol content by supporting its metabolism, while boosting clarity, energy and overall mood. Safety Shot is available for purchase online at DrinkSafetyShot.com and Amazon. The Company is introducing business-to-business sales of Safety Shot to distributors, retailers, restaurants and bars throughout 2024. About CAHSThe Center for Applied Health Sciences is an industry leading CRO (Contract Research Organization) that is committed to providing cost-effective, customized research solutions to suit the needs of natural products, dietary supplements, functional food and beverage industries. www.thecahs.com Forward-Looking StatementsThis press release includes certain disclosures that contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 about us and our industry that involve substantial risks and uncertainties. All statements other than statements of historical facts contained in this press release, including statements regarding Safety Shot's ability to develop and commercialize a product that lowers blood alcohol content, the timing, progress and results of non-clinical studies and clinical trials, including our product development plans and strategies, Safety Shot's future results of operations or financial condition, business strategy and plans, and objectives of management for future operations, are forward-looking statements. In some cases, you can identify forward-looking statements because they contain words such as "anticipate," "believe," "contemplate," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "should," "target," "will," or "would" or the negative of these words or other similar terms or expressions. Forward-looking statements are based on Safety Shot's current expectations and are subject to inherent uncertainties, risks and assumptions that are difficult to predict. Factors that could cause actual results to differ include, but are not limited to, our ability to comply with applicable U.S. and foreign laws, rules, and regulations, product liability claims, our ability to develop and market Safety Shot and the risks and uncertainties that are described more fully in the section titled "Risk Factors" in Safety Shot's annual report on Form 10-K for the fiscal year ended December 31, 2023, filed with the Securities and Exchange Commission on April 1, 2024, and its other filings with the Securities and Exchange Commission. Forward-looking statements contained in this press release are made as of this date, and Safety Shot undertakes no duty to update such information except as required under applicable law.

August 8, 2024

Safety Shot, World's First Beverage to Reduce Blood Alcohol Content, Announces Launch of New 4-Ounce Bottles

JUPITER, Fla., June 3, 2024 /PRNewswire/ -- Safety Shot, Inc. (Nasdaq: SHOT) (the "Company), announced today the launch of its revolutionary formula in new, convenient 4-ounce bottles. Designed for easy on-the-go use, this new format ensures that customers can enjoy the benefits of Safety Shot's groundbreaking formula anytime, anywhere. Safety Shot is a first of its kind functional beverage crafted with Essential B vitamins, antioxidants, electrolytes, and nootropics designed to boost mental clarity, energy and overall mood. Disrupting the industry and creating a category of one, Safety Shot is the world's first beverage to reduce blood alcohol content by supporting its metabolism in as little as 30 minutes. The 4-ounce bottles are perfect for individuals with busy lifestyles who seek the same trusted benefits of Safety Shot's original formula in more portable options. "We are excited to offer our customers more convenient options to enjoy the benefits of Safety Shot," said Josh Wagner, Chief Revenue Officer of Safety Shot. "Our new 4-ounce bottles are designed to fit seamlessly into any routine, ensuring that our customers can carry our revolutionary formula at ease, no matter where they are." The new 4-ounce bottles will be available in Q3 in convenience stores and liquor stores across the United States where Safety Shot is sold. For more information, visit www.drinksafetyshot.com.

August 5, 2024

Safety Shot to Release On-the-Go Powder Stick Packs of the World's First Alcohol Reducing Product

JUPITER, Fla., Aug. 5, 2024 /PRNewswire/ -- Safety Shot, Inc. (Nasdaq: SHOT) (the "Company") is pleased to announce that the world's first product to reduce blood alcohol content will soon be available in an on-the-go powder format. Vigorous efforts have been made by the R&D team at Safety Shot to successfully create a powdered version of the Company's alcohol-reducing nutraceutical. Expected to launch in early Q4, the powder will feature the Company's clinically backed formula in a convenient stick pack format for on-the-go convenience. "Our goal was always to offer Safety Shot in a powder form. It was a battle to create a powdered version as several specific ingredients are tricky to work with for many reasons. We are beyond excited to have successfully found a solution that maintains 100% of the efficacy of the world's first alcohol-reducing product. Offering a convenient stick pack is a huge step forward in our R&D processes as we continue to explore extensions for our brand," said COO David Sandler. Stick pack pouches represent flexible packaging that is distinguished by compact dimensions and slender configuration. There is a growing market with increasing consumer preference for the convenience and versatility of stick packaging solutions. According to a study published by Towards Packaging a sister firm of Precedence Research, the global stick packaging market size accounted for $358.20 million in 2024 and is estimated to be worth approximately $517.61 million by 2031. 1 Safety Shot stick packs offer a third solution to the Company's growing portfolio and create greater visibility for the entire brand. A stick-pack version will allow for more locations, both in stores and across all retailers, in addition to creating greater convenience for customers. The stick packs will be available in a pack of 6 and selection locations will also offer a single stick option. "Powder stick packs work well for anyone on the move. No matter where you are, you will be able to have Safety Shot with you and can lower your blood alcohol content in as little as 30 minutes. We look forward to offering this new and easy-to-administer solution for consumers. A powder format will significantly help to broaden our customer base and to mitigate the negative consequences of drinking," stated CEO Jarrett Boon.

July 15, 2024

Safety Shot Partners with KeHE Distributors to Expand Nationwide Access

JUPITER, Fla., July 15, 2024 /PRNewswire/ -- Safety Shot, Inc. (Nasdaq: SHOT) (the "Company), announced today its strategic partnership with KeHE Distributors, a leading natural and organic, specialty, and fresh food distributor in North America. This collaboration expands Safety Shot's presence to a broader audience and enhances consumer accessibility nationwide. KeHE Distributors, renowned as one of the nation's largest and most respected pure-play grocery and natural distributors, will play a pivotal role in ensuring that Safety Shot's offerings reach more consumers efficiently and effectively. KeHE's impressive team of more than 6,800 employee-owners and a 19-distribution center network across North America will be impactful in delivering Safety Shot's innovative formula to thousands of new retail locations across the United States. "We are excited to be joining forces with KeHE, whose large-scale network will be integral in helping to bring Safety Shot to the masses," said Safety Shot's Chief Revenue Officer Josh Wager. "This partnership will enable us to reach new heights in our distribution efforts, ensuring more consumers have access to Safety Shot. We look forward to a successful collaboration that benefits both of our companies and valued customers." This milestone in distribution follows recent partnership announcements with Atlantic Beverage Distributors and Prime CSB to expand access for Safety Shot across the country.

June 6, 2024

Safety Shot Partners with Capital Drugs To Launch World's First Beverage To Reduce Blood Alcohol Content in 300 Pharmacies Across the Country

JUPITER, Fla., June 6, 2024 /PRNewswire/ -- Safety Shot, Inc. (Nasdaq: SHOT) (the "Company), announced today its partnership with Capital Drugs as the brand expands its nationwide availability. Making strides in connecting the brand to its overarching wellness purpose, Safety Shot will be available in all 300 of the drugstore chain's pharmacies across the United States. Entering a key market for Safety Shot consumers, Capital Drugs is known for providing a wide range of pharmaceutical services and products tailored to specific health and wellness needs. Capital Drugs offers traditional pharmacy and clinical services in tandem with alternative medicine options such as supplements, vitamins, and homeopathic products. "Entering Capital Drugs pharmacies is an integral next step in furthering Safety Shots key messaging and purpose of operating as a functional wellness beverage," said Josh Wagner, Chief Revenue Officer at Safety Shot. "Expanding on-shelf availability and having the product available for purchase in key locations like Capital Drug pharmacies is the brand's core mission, introducing the first-of-its-kind beverage to a like-minded consumer audience." This latest affiliation aligns with the brand's comprehensive nationwide availability rollout and partnership expansion plan. This announcement comes on the heels of its Northeast expansion across New York and New Jersey through boutique broker Prime CBS and additional partnerships with GoPuff, BevMo and more.

June 5, 2024

Safety Shot Partners with Prime CSB to Expand Distribution Into New York and New Jersey

JUPITER, Fla., June 5, 2024 /PRNewswire/ -- Safety Shot, Inc. (Nasdaq: SHOT) (the "Company), announced today its availability throughout key market states New York and New Jersey via boutique broker, Prime CSB. Making further strides in the Company's larger Northeast expansion plan, Prime CSB has represented some of the top candy and food manufacturers, both domestically and around the world. Representing a key set of customers for Safety Shot, Prime CSB has a focused market in the New York and New Jersey regions. With 30 years of distribution experience, Prime CSB offers a personalized experience for agents and clients with a limited set of customers offering focused selling services for candy, beverage, and specialty products in the New York and New Jersey markets. The expansion strategy will call on Cash N Carry, wholesale distributors, specialty Distributors, as well as independent supermarkets in the New York and New Jersey metropolitan market. "As we consistently strive to broaden our reach and impact for Safety Shot, it's integral to lean on regional experts like Prime CSB to help find the perfect home for the brand and target key consumers," said Josh Wagner, Chief Revenue Officer at Safety Shot. "New York and New Jersey are two high-volume regions that make up a significant part of our overarching Northeast expansion efforts. With demand on the rise and as we hit peak summer season, we're excited to introduce Safety Shot to more consumers and provide wider access to this effective product." This latest expansion aligns with the brand's comprehensive distribution rollout across the entire Northeast region and comes on the heels of its distribution announcement across Las Vegas and partnerships with GoPuff, BevMo and more.

June 4, 2024

First of Its Kind Beverage that Reduces Blood Alcohol Content Safety Shot Partners with Mr. Checkout to Expand Presence with Independent Retailers Nationwide

JUPITER, Fla., June 4, 2024 /PRNewswire/ -- Safety Shot, Inc. (Nasdaq: SHOT) (the "Company), announced today its strategic partnership with Mr. Checkout, a national network of independent distributors, full-line grocery distributors, and wagon-jobbers. This partnership marks a significant milestone in Safety Shot's mission to provide a revolutionary solution for responsible alcohol consumption to the masses. Mr. Checkout's extensive distribution network spans over 200,000 independent retail locations across the United States, offering Safety Shot an unparalleled opportunity to reach a broad audience of consumers. Mr. Checkout has a proven track record of successfully launching, scaling and promoting innovative products in the retail space as demonstrated by their work with partners such as 5-hour Energy and blu Electronic Cigarettes. With their support, Safety Shot aims to expand its footprint in convenience stores, neighborhood markets and independent grocers nationwide. Safety Shot is a first of its kind functional beverage crafted with Essential B vitamins, antioxidants, electrolytes, and nootropics designed to rapidly rehydrate, boost mental clarity, energy and overall mood. Disrupting the industry and creating a category of one, Safety Shot is the world's first beverage to reduce blood alcohol content by supporting its metabolism in as little as 30 minutes. This partnership with Mr. Checkout will help to introduce this revolutionary solution to consumers in varied retailers across the country. "We are thrilled to partner with Mr. Checkout and leverage their extensive distribution network to bring Safety Shot to a wider, diversified audience," said Josh Wagner, Chief Revenue Officer of Safety Shot. "This partnership is a significant step forward in exploring new verticals of accessibility to our revolutionary product. We are confident that with Mr. Checkout's support, we will be able to expand Safety Shot's presence into diversified retailers to meet our customers where they prefer to shop." Safety Shot's partnership with Mr. Checkout follows recent announcements surrounding the Company's rollout in the Northeast region and in Las Vegas, signifying a new era in its rapid growth trajectory.

May 30, 2024

Revolutionary Beverage that Reduces Blood Alcohol Content Safety Shot partners with BM distributors to expand market presence in Las Vegas

JUPITER, FL, May 30, 2024 (GLOBE NEWSWIRE) -- Safety Shot, Inc. (Nasdaq: SHOT) (the “Company), announced today its strategic partnership with BM Distributors, a prominent Las Vegas-based beverage distribution company. This collaboration aims to leverage BM Distributors' extensive industry experience and local market knowledge to enhance the availability and reach of Safety Shot products across the Las Vegas area. Safety Shot is a first-of-its-kind functional beverage crafted with Essential B vitamins, antioxidants, electrolytes, and nootropics designed to rapidly rehydrate, boost mental clarity, energy and overall mood. Disrupting the industry and creating a category of one, Safety Shot is the world’s first beverage to reduce blood alcohol content by supporting its metabolism in as little as 30 minutes. The Safety Shot and BM Distributors partnership will provide wider access to this revolutionary, patented formula for premier hangover support that redefines the nightlife experience and compliments the Las Vegas consumer market. Through the partnership, BM Distributors will utilize their established relationships to support Safety Shot in expanding its market share in the city. By leveraging these connections, Safety Shot products will be readily available to consumers, thereby promoting responsible drinking practices and enhancing consumer health. “We are excited to be joining forces with BM Distributors, a partnership that will significantly drive Safety Shot's growth by leveraging BM’s extensive local market knowledge and strong relationships with key decision-makers,” said Safety Shot’s Chief Revenue Officer, Josh Wagner. “Together, we are confident that we can reach a core tourism audience that will truly reap the benefits of our product and enhance their experience in Las Vegas.” BM Distributors, a minority woman-owned and family-oriented business, has deep roots and strong relationships in the Las Vegas community. Safety Shot will be working closely with BM CFO San Jenkins, a seasoned professional with 30 years of experience in the marketplace. Jenkins brings a thorough understanding of customer preferences, supply chain management, and quality service, enhanced by his background as a former Las Vegas casino executive. Safety Shot and BM Distributors are aligned in their values and committed to prioritizing consumer health and encouraging responsible drinking habits. Together, they are well-positioned to facilitate the placement and availability of Safety Shot in stores throughout the region and aim to make a positive impact on the community by providing products that align with these principles.

May 14, 2024

Safety Shot Expands Operations to the Northeast

JUPITER, FL, May 14, 2024 (GLOBE NEWSWIRE) -- Safety Shot, Inc. (Nasdaq: SHOT) (the “Company), announced today its strategic expansion to the Northeast regions of the United States. This launch marks a significant milestone in the Company’s rapid growth trajectory, with a primary focus in expanding a brand presence in key markets including New York City, Long Island and the Hamptons. The expansion strategy will prioritize engaging with high-volume liquor stores, bodegas, bars and restaurants, aiming to meet a diverse customer base across channels. This targeted approach reflects the brand’s intent to establish access for its consumers to meet them where they are. To facilitate the expansion, Safety Shot has forged a strategic partnership with seasoned market experts with over three decades of experience in the industry. These relationships will help guide the Company through a successful launch into the Northeast, establishing a strong foothold in the region and introducing Safety Shot’s innovative product to a broader audience. Safety Shot’s Chief Revenue Officer, Josh Wagner, brings invaluable experience and insight towards this expansion having previously led the U.S. market as the former Head of Sales liquor channel and independents for Anheuser Busch InBev. His insight will be instrumental in driving success of the Company’s expansion efforts. “This expansion represents a significant opportunity for Safety Shot as we continue to broaden our reach and impact,” said Mr. Wagner. “Establishing our presence in these key markets ahead of the summer kick off puts us in a position to capture brand recognition during a surge of heightened demand. We’re excited to introduce Safety Shot to the Northeast and pave the way for long-term success and growth in the region.” The announcement marks the first phase of a comprehensive distribution rollout across the entire Northeast region. Safety Shot will enter the Northeast market at GoPuff locations throughout New York City, Long Island, and The Hamptons, with additional regions to follow.

May 13, 2024

Safety Shot Partners with Gopuff to Revolutionize Access to Rapid Alcohol Detoxification

Gopuff, a delivery service that brings thousands of products to your doorstep in minutes, will aid in turning Safety Shot into a household brand. JUPITER, FL, May 13, 2024 (GLOBE NEWSWIRE) -- Safety Shot, Inc. (Nasdaq: SHOT) (the “Company), is excited to announce its collaboration with Gopuff, the leading instant commerce company, to give Safety Shot, easy accessibility to millions of consumers nationwide. With a commitment to delivery in as fast as 15 minutes, Gopuff, has redefined convenience by offering a myriad of products within minutes, and its partnership with Safety Shot is set to establish it as a household name. Starting in May, Safety Shot will launch a comprehensive 360-degree marketing campaign in support of Gopuff offering the revolutionary product in convenient 4-packs and singles. In addition to Gopuff, Safety Shot will also be available on BevMo! and Liquor Barn, both subsidiaries of Gopuff. BevMo!, known for its vast selection of wine, beer, and spirits, and Liquor Barn, an independent liquor store chain with over 20 stores in Kentucky, will further expand the reach of Safety Shot. "We are thrilled to launch Safety Shot with Gopuff, a company with millions of monthly shoppers, offering a unique and reliable experience for customers nationwide." stated Josh Wagner, Chief Revenue Officer. For more information, visit www.drinksafetyshot.com. About Safety Shot, Inc Safety Shot, a wellness and dietary supplement company, is set to launch Safety Shot, a patented wellness product that boosts clarity and overall mood. Safety Shot is available for purchase online at DrinkSafetyShot.com and Amazon. The Company plans to launch business-to-business sales of Safety Shot to distributors, retailers, restaurants, and bars in 2024. Forward Looking Statements This communication contains forward-looking statements regarding Safety Shot, including, the anticipated timing of studies and the results and benefits thereof. You can generally identify forward-looking statements by the use of forward-looking terminology such as “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “explore,” “evaluate,” “intend,” “may,” “might,” “plan,” “potential,” “predict,” “project,” “seek,” “should,” or “will,” or the negative thereof or other variations thereon or comparable terminology. These forward-looking statements are based on each of the Company’s current plans, objectives, estimates, expectations, and intentions and inherently involve significant risks and uncertainties, many of which are beyond Safety Shot’s control. Actual results and the timing of events could differ materially from those anticipated in such forward-looking statements as a result of these risks and uncertainties and other risks and uncertainties affecting Safety Shot and, including those described from time to time under the caption “Risk Factors” and elsewhere in Safety Shot’s Securities and Exchange Commission (SEC) filings and reports, including Safety Shot’s Annual Report on Form 10-K for the year ended December 31, 2023 and future filings and reports by Safety Shot. Moreover, other risks and uncertainties of which the combined company is not currently aware may also affect each of the companies’ forward-looking statements and may cause actual results and the timing of events to differ materially from those anticipated. Investors are cautioned that forward-looking statements are not guarantees of future performance. The forward-looking statements made in this communication are made only as of the date hereof or as of the dates indicated in the forward-looking statements and reflect the views stated therein with respect to future events at such dates, even if they are subsequently made available by Safety Shot on its website or otherwise. Safety Shot undertakes no obligation to update or supplement any forward-looking statements to reflect actual results, new information, future events, changes in its expectations or other circumstances that exist after the date as of which the forward-looking statements were made. Media and Investor Contact:Medon MichaelidesInvestor RelationsPhone: 561-244-7100Email: investors@drinksafetyshot.com

March 18, 2024

Safety Shot, Inc. (Nasdaq: SHOT) Announces Partnership with Influencer "Druski" to Promote Rapid Alcohol Detoxifier

JUPITER, FL - March 18, 2024 - Safety Shot, Inc. (Nasdaq: SHOT) is pleased to announce its collaboration with social media influencer Drew Desbordes, popularly known as "Druski," to endorse its innovative alcohol detoxification beverage. Druski, renowned for his comedic talent and massive online following, has attracted attention from global stars such as rapper Drake, featuring in the acclaimed "Laugh Now Cry Later" music video in 2020. With partnerships with major brands including Beats By Dre and Bud Light Seltzer, Druski's influence extends across various platforms, earning him a spot on Forbes' 2023 Top Creators List. "We're excited to partner with Druski, a widely recognized influencer with a vast reach," stated Chief Growth Officer, Josh Wagner. "His endorsement will significantly boost Safety Shot's brand visibility, reaching millions of consumers," Wagner added. In addition to his online presence, Druski's latest venture, the reality series "Coulda Been House," promises to captivate audiences with its unique blend of music industry chaos and reality television. With support from industry icons like Snoop Dogg and Chris Brown, Druski will integrate Safety Shot into six episodes of "Coulda Been House," showcasing its benefits to a wider audience. This partnership marks an exciting opportunity for Safety Shot to expand its reach and promote responsible alcohol consumption. About Safety Shot: Safety Shot, Inc. pioneers the world's first rapid alcohol detoxifier, offering a unique beverage that accelerates recovery from alcohol's effects. Available for retail purchase since December 2023, Safety Shot plans to expand distribution to various outlets in 2024. For media inquiries, please contact: [Media Contact Name] [Phone Number] [Email Address] Forward-Looking Statements: This press release contains forward-looking statements regarding Safety Shot's future plans, objectives, and expectations. These statements involve inherent risks and uncertainties beyond Safety Shot's control, which could cause actual results to differ materially from anticipated outcomes. Investors are advised that forward-looking statements are subject to uncertainties and are not guarantees of future performance. Safety Shot undertakes no obligation to update forward-looking statements, reflecting actual results, new information, or changing circumstances. Connect with Safety Shot: Website: www.DrinkSafetyShot.com Twitter: @SafetyShotInc Instagram: @SafetyShotInc Facebook: Safety Shot, Inc.

February 17, 2024

Safety Shot is the Official Recovery Drink for the Largest Events on Football’s Biggest Weekend in Las Vegas: Shaq’s Fun House, Gronk Beach, Sports Illustrated The Party, and Guy Fieri’s Flavortown Tailgate

On the weekend of February 11th sports fans and party goers alike will “REVIVE THE NIGHT AND SEIZE THE MORNING” at dedicated Safety Shot bars at Las Vegas’ hottest venues JUPITER, FL, Feb. 02, 2024 (GLOBE NEWSWIRE) -- Safety Shot, Inc. (Nasdaq: SHOT) today announced that Safety Shot, the first patented wellness beverage on Earth that helps people feel better faster by reducing blood alcohol content, boosting clarity and overall mood, is the official recovery drink for events around football’s biggest game throughout the weekend of February 11th in Las Vegas. Safety Shot will be featured at events including Shaq’s Fun House, Sports Illustrated The Party, Gronk Beach, and Guy Fieri’s Flavortown Tailgate. Each event will have a dedicated Safety Shot bar offering free cans to all attendees and Safety Shot drinks will be at all VIP tables. The main stages at all four of the biggest game day events, Shaq’s Fun House, Gronk Beach, SI The Party and Guy’s Flavortown Tailgate, will feature Safety Shot alongside the party’s host on stage for a “Recovery Round” moment when free shots of Safety Shot will be passed out to all attendees. “Safety Shot will be flowing at the hottest venues in Las Vegas on big game weekend. We’re super excited that attendees at the highest profile events will enjoy our wellness beverage so they can get the most out of their weekend,” stated Safety Shot’s Chief Revenue Officer, Josh Wagner. “This is our biggest brand launch event to date and it’s only fitting that it be in conjunction with the biggest names around football’s biggest game. Safety Shot will share the stage with football greats like Rob Gronkowski at Gronk Beach.” Safety Shot is the world’s first alcohol detoxifier that reduces blood alcohol content in as little as 30 minutes. Fast acting Safety Shot reduces blood alcohol content through several factors that help process alcohol more efficiently, while also helping the body maintain hydration and improve the overall feeling of wellbeing through nootropics and vitamins. Safety Shot is now available for purchase online at DrinkSafetyShot.com and Amazon and will soon be distributed through physical stores throughout the U.S. About Safety Shot Safety Shot, a wellness and functional beverage company, is set to launch Safety Shot, the first patented wellness beverage on Earth that helps people feel better faster by reducing blood alcohol content, boosting clarity and overall mood. Safety Shot has been available for retail purchase in the first week of December 2023 at www.DrinkSafetyShot.com and www.Amazon.com. The Company plans to launch business-to-business sales of Safety Shot to distributors, retailers, restaurants, and bars in the first quarter of 2024. Safety Shot plans to spin off legacy assets from its Jupiter Wellness business to unlock value for shareholders. Forward Looking Statements This communication contains forward-looking statements regarding Safety Shot, including, the anticipated timing of studies and the results and benefits thereof. You can generally identify forward-looking statements by the use of forward-looking terminology such as “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “explore,” “evaluate,” “intend,” “may,” “might,” “plan,” “potential,” “predict,” “project,” “seek,” “should,” or “will,” or the negative thereof or other variations thereon or comparable terminology. These forward-looking statements are based on each of the Company’s current plans, objectives, estimates, expectations, and intentions and inherently involve significant risks and uncertainties, many of which are beyond Safety Shot’s control. Actual results and the timing of events could differ materially from those anticipated in such forward-looking statements as a result of these risks and uncertainties and other risks and uncertainties affecting Safety Shot and, including those described from time to time under the caption “Risk Factors” and elsewhere in Safety Shot’s Securities and Exchange Commission (SEC) filings and reports, including Safety Shot’s Annual Report on Form 10-K for the year ended December 31, 2023 and future filings and reports by Safety Shot. Moreover, other risks and uncertainties of which the combined company is not currently aware may also affect each of the companies’ forward-looking statements and may cause actual results and the timing of events to differ materially from those anticipated. Investors are cautioned that forward-looking statements are not guarantees of future performance. The forward-looking statements made in this communication are made only as of the date hereof or as of the dates indicated in the forward-looking statements and reflect the views stated therein with respect to future events at such dates, even if they are subsequently made available by Safety Shot on its website or otherwise. Safety Shot undertakes no obligation to update or supplement any forward-looking statements to reflect actual results, new information, future events, changes in its expectations or other circumstances that exist after the date as of which the forward-looking statements were made. Investor Contact: Phone: 561-244-7100Email: investors@drinksafetyshot.com

February 17, 2024

SteveWillDoIt Does Safety Shot: One of the Top Influencers on Social Media Partners with Safety Shot, a Wellness Beverage that Reduces Blood Alcohol & Boosts Clarity

Long-term partnership to help Safety Shot drive brand awareness and significant revenue quickly JUPITER, FL, Jan. 19, 2024 (GLOBE NEWSWIRE) -- Safety Shot, Inc. (Nasdaq: SHOT) today announced that Steve Deleonardis, SteveWillDoIt, is partnering with the Company to promote Safety Shot, the first patented wellness beverage on Earth that helps people feel better faster by reducing blood alcohol content, boosting mental clarity and mood. SteveWillDoIt has millions of followers and billions of views across YouTube, Instagram, TikTok, X, and Snapchat. As a social media influencer and content creator, Steve is known for his challenge videos, philanthropy, and high-profile collaborations with world-renown personalities. Safety Shot will be featured in SteveWillDoIt’s lifestyle content across social media platforms, integrated into high-impact live events and collaborations with Steve’s network of top influencers. Giveaways of the highly anticipated Safety Shot drink will be a key part of the promotions. “I’m pumped to partner with Safety Shot. It’s a perfect fit for my active lifestyle dedicated to wellness, my career, and having fun along the way, Steve Deleonardis said. “We’ve got so much lined up for Safety Shot including content, collaborations with my network, and tons of live events. I’ll be sharing Safety Shot with everyone because I really believe in it, and together we’re going to turn Safety Shot into something huge!” “We’re excited to partner with one of the biggest creators in the world,” stated Safety Shot COO, Jarrett Boon. “Steve is a marketing genius that has a built an incredible community of diehard fans that continues to grow exponentially across all platforms. He also successfully launched and has grown his own products, so he knows the CPG industry well.” Josh Wagner, Safety Shot’s CRO commented, “Steve’s fan base is a perfect fit for Safety Shot and we’re excited to kick off an exciting long-term partnership to help Safety Shot drive brand awareness and significant revenue quickly.” About Safety Shot Safety Shot, a wellness and functional beverage company, is set to launch Safety Shot, the first patented wellness beverage on Earth that helps people feel better faster by reducing blood alcohol content, boosting clarity and overall mood. Safety Shot has been available for retail purchase in the first week of December 2023 at www.DrinkSafetyShot.com and www.Amazon.com. The Company plans to launch business-to-business sales of Safety Shot to distributors, retailers, restaurants, and bars in the first quarter of 2024. Safety Shot plans to spin off legacy assets from its Jupiter Wellness business to unlock value for shareholders. Forward Looking Statements This communication contains forward-looking statements regarding Safety Shot, including, the anticipated timing of studies and the results and benefits thereof. You can generally identify forward-looking statements by the use of forward-looking terminology such as “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “explore,” “evaluate,” “intend,” “may,” “might,” “plan,” “potential,” “predict,” “project,” “seek,” “should,” or “will,” or the negative thereof or other variations thereon or comparable terminology. These forward-looking statements are based on each of the Company’s current plans, objectives, estimates, expectations, and intentions and inherently involve significant risks and uncertainties, many of which are beyond Safety Shot’s control. Actual results and the timing of events could differ materially from those anticipated in such forward-looking statements as a result of these risks and uncertainties and other risks and uncertainties affecting Safety Shot and, including those described from time to time under the caption “Risk Factors” and elsewhere in Safety Shot’s Securities and Exchange Commission (SEC) filings and reports, including Safety Shot’s Annual Report on Form 10-K for the year ended December 31, 2023 and future filings and reports by Safety Shot. Moreover, other risks and uncertainties of which the combined company is not currently aware may also affect each of the companies’ forward-looking statements and may cause actual results and the timing of events to differ materially from those anticipated. Investors are cautioned that forward-looking statements are not guarantees of future performance. The forward-looking statements made in this communication are made only as of the date hereof or as of the dates indicated in the forward-looking statements and reflect the views stated therein with respect to future events at such dates, even if they are subsequently made available by Safety Shot on its website or otherwise. Safety Shot undertakes no obligation to update or supplement any forward-looking statements to reflect actual results, new information, future events, changes in its expectations or other circumstances that exist after the date as of which the forward-looking statements were made. Media Contact:Phone: 904-477-2306Email: emily@pantelidespr.com Investor Contact:Phone: 561-244-7100Email: investors@safetyshotholdings.com

February 15, 2024

Record-Breaking Pro Skateboarder Danny Way Becomes Safety Shot Brand Ambassador

JUPITER, FL, Feb. 15, 2024 (GLOBE NEWSWIRE) -- Safety Shot, Inc. (Nasdaq: SHOT) is pleased to announce that Danny Way, an American professional skateboarder and business person, has joined Safety Shot as a brand ambassador. With his new role, Way creates awareness for the world’s first patented wellness beverage that helps people feel better faster by reducing blood alcohol content and boosting clarity and overall mood. "Having survived and thrived through some serious hardship early in my life and injuries during my skateboarding career, believe me, I know about recovery. I’m a full supporter of Safety Shot’s mission to provide recovery and a boost. As a brand ambassador, I’ll be enjoying a lot of Safety Shot and sharing my love for it with anyone who wants to get sharper and energized," stated Way. It was in 1989 that Way became the youngest person at 15 years old to win a pro vert skateboarding contest at the World Skateboard Association Pro Vert Contest in Lansing, Michigan sponsored by Modern Skate & Surf. Since then he became an award-winning professional skateboarder who has won numerous gold medals representing the U.S. in the Summer X Games. He was named “Skater of the Year” by Thrasher magazine twice. His incredible achievements in skateboarding also include jumping the Great Wall of China and jumping from a helicopter onto a skateboard ramp. Way has set several world records for the biggest air ever on a skateboard. In addition, Way is a notable influencer and businessperson. His passionate fans consume multi-platform content where he’s featured, including nearly 1 million followers on his Instagram. Way’s business ventures and involvements include DC Shoes and Plan B skateboards. “As a record-breaking experimentalist skateboarder and business person, Danny exemplifies Safety Shot’s thirst for life and resilience,” commented Safety Shot’s CRO Josh Wagner. “We welcome him to our growing band of brand ambassadors who span a broad cultural swath with global reach and impact.” Safety Shot is the world’s first patented wellness beverage that reduces blood alcohol content in as little as 30 minutes. Fast-acting Safety Shot reduces blood alcohol content through several factors that help process alcohol more efficiently, while also helping the body maintain hydration and improve the overall feeling of well-being through nootropics and vitamins. About Safety Shot, Inc. Safety Shot, a wellness and functional beverage company, is set to launch Safety Shot, the first patented wellness beverage on Earth that helps people feel better faster by reducing blood alcohol content, boosting clarity and overall mood. Safety Shot is available for purchase online at DrinkSafetyShot.com and Amazon. The Company plans to launch business-to-business sales of Safety Shot to distributors, retailers, restaurants, and bars in the first quarter of 2024. Forward Looking Statements This communication contains forward-looking statements regarding Safety Shot, including, the anticipated timing of studies and the results and benefits thereof. You can generally identify forward-looking statements by the use of forward-looking terminology such as “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “explore,” “evaluate,” “intend,” “may,” “might,” “plan,” “potential,” “predict,” “project,” “seek,” “should,” or “will,” or the negative thereof or other variations thereon or comparable terminology. These forward-looking statements are based on each of the Company’s current plans, objectives, estimates, expectations, and intentions and inherently involve significant risks and uncertainties, many of which are beyond Safety Shot’s control. Actual results and the timing of events could differ materially from those anticipated in such forward-looking statements as a result of these risks and uncertainties and other risks and uncertainties affecting Safety Shot and, including those described from time to time under the caption “Risk Factors” and elsewhere in Safety Shot’s Securities and Exchange Commission (SEC) filings and reports, including Safety Shot’s Annual Report on Form 10-K for the year ended December 31, 2023 and future filings and reports by Safety Shot. Moreover, other risks and uncertainties of which the combined company is not currently aware may also affect each of the companies’ forward-looking statements and may cause actual results and the timing of events to differ materially from those anticipated. Investors are cautioned that forward-looking statements are not guarantees of future performance. The forward-looking statements made in this communication are made only as of the date hereof or as of the dates indicated in the forward-looking statements and reflect the views stated therein with respect to future events at such dates, even if they are subsequently made available by Safety Shot on its website or otherwise. Safety Shot undertakes no obligation to update or supplement any forward-looking statements to reflect actual results, new information, future events, changes in its expectations or other circumstances that exist after the date as of which the forward-looking statements were made. Investor Contact:Phone: 561-244-7100Email: investors@drinksafetyshot.com

October 5, 2023

Safety Shot To Develop Detox Product For Alcohol Poisoning, Plans To File IND With U.S. FDA

JUPITER, FL, Sept. 18, 2023 (GLOBE NEWSWIRE) -- Safety Shot, Inc. (Nasdaq: SHOT) today announced it intends to develop its Safety Shot functional beverage platform in a unique concentrated form to treat alcohol poisoning in hospital and emergency settings. The Safety Shot beverage, set to launch Q4 2023, is the first patented beverage on Earth that helps people feel better faster by reducing blood alcohol content and boosting clarity. The Safety Shot platform works through four different Mechanisms of Action including improving central nervous system (CNS) activity, cognition, and motor cortex function. It is designed to rapidly break down blood alcohol levels and prevent residual alcohol in the body from being absorbed through the gut by creating a protective shield around the gut wall. Over 52 million people in the U.S. were admitted to hospital emergency departments due to acute alcohol consumption in 2020. There are an estimated 20,000 cases of alcohol poisoning each year in the U.S. Severe complications from alcohol poisoning can include choking, asphyxiation, dehydration, seizures, hypothermia, cardiac arrest, brain damage, and death. According to the U.S. Centers for Disease Control, 2,200 people die of alcohol poisoning each year in the U.S., or about 6 people each day. Through its Jupiter Wellness business segment which develops over-the-counter and prescription-grade health and wellness products, Safety Shot has a well-established clinical development infrastructure and expertise. “We believe a concentrated form of Safety Shot could offer an easy-to-administer, immediately supportive aid or treatment for acute alcohol consumption to help prevent alcohol poisoning and related deaths. With 52 million people rushed to the ER each year due to acute alcohol consumption, we believe that prescription-grade Safety Shot could be used in a variety of settings including ambulances, hospitals, clinics, and entertainment venue-based medical emergency centers,” stated Dr. Glynn Wilson, Safety Shot’s Chief Scientific Officer. “We anticipate filing an investigational new drug (IND) application with the U.S. Food and Drugs Administration (FDA) for this alcohol poisoning related indication.” About Safety Shot Safety Shot, a wellness and functional beverage company, is set to launch Safety Shot, the first patented beverage on Earth that helps people feel better faster by reducing blood alcohol content and boosting clarity. The Company plans to spin off legacy assets from its Jupiter Wellness business to unlock value for shareholders. Interested investors and shareholders are encouraged to sign up for press releases and industry updates by registering for Email Alerts at https://jupiterwellness.com/email-alerts/ and by following Jupiter Wellness on Twitter and LinkedIn. Forward Looking Statements This communication contains forward-looking statements regarding Jupiter Wellness, including, the anticipated timing of studies and the results and benefits thereof. You can generally identify forward-looking statements by the use of forward-looking terminology such as “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “explore,” “evaluate,” “intend,” “may,” “might,” “plan,” “potential,” “predict,” “project,” “seek,” “should,” or “will,” or the negative thereof or other variations thereon or comparable terminology. These forward-looking statements are based on each of the Company’s current plans, objectives, estimates, expectations, and intentions and inherently involve significant risks and uncertainties, many of which are beyond Jupiter Wellness’ control. Actual results and the timing of events could differ materially from those anticipated in such forward-looking statements as a result of these risks and uncertainties and other risks and uncertainties affecting Jupiter Wellness and, including those described from time to time under the caption “Risk Factors” and elsewhere in Jupiter Wellness’ Securities and Exchange Commission (SEC) filings and reports, including Jupiter Wellness’ Annual Report on Form 10-K for the year ended December 31, 2023 and future filings and reports by Jupiter Wellness. Moreover, other risks and uncertainties of which the combined company is not currently aware may also affect each of the companies’ forward-looking statements and may cause actual results and the timing of events to differ materially from those anticipated. Investors are cautioned that forward-looking statements are not guarantees of future performance. The forward-looking statements made in this communication are made only as of the date hereof or as of the dates indicated in the forward-looking statements and reflect the views stated therein with respect to future events at such dates, even if they are subsequently made available by Jupiter Wellness on its website or otherwise. Jupiter Wellness undertakes no obligation to update or supplement any forward-looking statements to reflect actual results, new information, future events, changes in its expectations or other circumstances that exist after the date as of which the forward-looking statements were made. Safety Shot Media Contact: Phone: 561-244-7100 Email: info@JupiterWellness.com

October 4, 2023

The Honorable Jack Brewer, M.ed. Joins Safety Shot’s Advisory Board

Safety Shot, Inc. (Nasdaq: SHOT) today announced it intends to develop its Safety Shot functional beverage platform in a unique concentrated form to treat alcohol poisoning in hospital and emergency settings.

October 3, 2023

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