We’re a group of beverage hackers that set out to forge our own path in the functional beverage space by challenging what is and isn’t possible and wound up hijacking everything conventions had us swallow about the way to wellness.

Meet industry-disruptor, Sure Shot. The world’s first clinically proven rapid alcohol reduction beverage.

Its creation story is one of outlaw innovation, renegade revitalization, and a dog-on-bone desire to make other beverages and functional fuels fossils. In a world where health is paramount and every sip counts, we’re the rebels with a cause—to destroy bad toxins by crafting formulas that elevate human potential. Mind, body, and spirit.

While our approach to wellness is fringe, our values are core: transparency, integrity, accountability to upholding the highest quality standards, and forging ahead fueled by the desire to create the ultimate fuel for living big lives.