Safety Shot Announces Comic Book-Inspired Rebrand as Sure Shot

On Oct. 9, Safety Shot (Jupiter, FL) announced a complete brand overhaul including a new name, Sure Shot. The company is known for its eponymous dietary supplement that stops the negative effects of alcohol before they start. Sure Shot partnered with full-service marketing agency Amalgam on the rebrand.

“We created a bold brand world inspired by pop art and comic strip elements, capturing the dynamism and punch that Sure Shot delivers through its innovative promise,” said Ned Wallroth, founder and fractional CMO of Amalgam.

According to the company, the new strategy centers on Sure Shot’s mission to pioneer the world’s most innovative functional beverages, pledging to explore cutting-edge advancements to create unique market opportunities. As the only clinically proven alcohol reducer, Sure Shot aims to establish itself as the sole occupant of this space “stopping the morning after before it starts.”

The rebrand comes about a month after a double-blind, randomized, placebo-controlled study from the Center for Applied Health Sciences that proves Sure Shot’s formula “demonstrated remarkable and statistically significant results in various measures related to alcohol consumption and the subsequent rapid reduction of blood alcohol content by supporting the metabolism of alcohol,” the company stated.

“We could not be more pleased to introduce the new and improved Sure Shot look to the world,” said Sure Shot CEO Jarrett Boon. “This rebrand marks an exciting new chapter for the company as we embrace a bold identity that communicates our powerful innovation and revolutionary solution to the masses. Our rebrand isn’t just about aesthetic; it represents the evolution of the brand, which has seen exponential growth in its first year, and our commitment to where we see Sure Shot in the future.”

The rebrand also includes the debut of 4-oz. bottle sizes and on-the-go powder sticks. For more information, visit www.sureshot.com.